Being organised to deliver service objectives, and giving members of the public or service users a consistently good experience.
This behaviour is scored on service standards and consistency, not effort. Assessors want evidence you understood what a good service actually looked like from the user's perspective, and did something specific to protect or improve it.
Describe the service standard at stake and what put it under pressure — high volume, a process gap, inconsistent practice.
State what quality outcome you were responsible for protecting or improving.
Show specifically what you did — a check you introduced, a process you tightened, feedback you acted on from users.
Give the measurable service outcome, and ideally something from the user's side (fewer complaints, faster resolution, more consistent decisions).